- Compare and contrast the two companies in relation to the following:
1. A vision or mission statement.
2. Values of the organisation –
3. Corporate Social Responsibility/Sustainability
4. Stakeholders mentioned in their corporate statements
The comparisons must include an analysis of these statements as to whether they meet the SMART
(Simple, Measurable, Achievable, Realistic and Timely) test for objectives and goals.
Are these statements of intention “believable” and do they add value to these companies?
