- In 1500 words, using a company/product/brand with which you are familiar (your employer for example) you are required to prepare a Marketing Profile Report. Use a business report format (executive summary, table of contents, appendices). Using the learning from Sessions 1-3 you will need to critically assess the organisation/product/brand and its environment and address:
What is the orientation toward the marketplace? 10%
What are the needs (provide a definition in marketing terms)? 20%
What are major competitive issues facing the company/product/brand? 20%
What marketing research is currently conducted/required (info. needed, how to collect)? 20%
Utilise your answers to questions 1-4 to derive recommendations for the company/product/brand. 20%
Clarity & presentation 10%
