- Based on the knowledge of a selected domestic company (CODAN Company) that is currently considering commencing international operations and its recent cross-border activity (trade or investment) analyse (based on the data through media reports and other published materials, including annual reports and/or web site) the company’s reasons to start cross-border activity, to select the foreign markets that it has; to choose the foreign market entry mode(s) that it has; and the factors that appear to be associated with its current levels of success (or, failure) in these markets. Please provide recommendations to the Board on improving the company’s international business operations.
analyse how international expansion will add value to the company;
assess the company’s internal capability for international expansion;
suggest what market(s) it should enter and what market entry strategy will be appropriate;
identify possible challenges that may arise in the process of international expansion and suggest some mitigation strategies.
Whichever topic you choose, the report must reflect the knowledge of relevant theoretical frameworks.
Note:
You cannot choose a company you are currently working for/worked for in the past. This is required to ensure students’ equity in access to information/data and stimulate your learning by exploring something new and unfamiliar.
In order to demonstrate a reasonable familiarity with the company you have selected you must collect data through media reports and other published materials, including annual reports and/or web site.
Report length: 3500 words.
The word count excludes the executive summary and appendixes (note, it includes tables presented in the body of the report).
