- Following questions are answered on the case study -
1. Discuss! the!nature! of! the! strategic! options!and! choices! faced! by!Starbucks!and!its! operation,!while! considering! the! competitive! nature! of! Starbucks’! business! management.! Explain! what! lessons! are! developed!from!Starbucks’!growth!story!that!may!help!other!firms.!
2.Examine!the!principles!and!concepts!that!drove!Starbucks!to!start!expanding!internationally.!Discuss!how!the!company!created!value!for!its!shareholders!by!pursuing!its!international!expansion!strategy,!via!various!methods!of!entry!strategies.!
3. Critically! discuss! the! problems! Starbucks! may! face! in! its! continued! international! expansion!andexamine!the!value!of!the!existing!entrepreneurship!and!cultural!ideologies!that!may!or!may!not!lead! to! future! developments.! Discuss! the! use! of! foreign! direct! investment! in! Starbucks’! expansion! strategy.!!
4.Critically!evaluate!the!ethical!and!cultural!value!in!Starbucks’!push!for!ethical!processes!in!its!business!expansion!via!exports!and!imports!of!coffee!beans.!Starbucks!adheres!to!a!“fair!trade”!program!that!requires! the! use! of! international!trade;! consider! the! limitations! of! international! trade! theory! in! Starbucks’!business!activities.!And!evaluate!how!fair!trade!and!the!Starbucks!Foundation!may!benefit! Starbucks!and!the!external!environment.!
