- Project: Case Study –Presentation and Report Writing:
Case Study
Suppose you are the marketing manager for Telstra and your main job role is to plan, implement and manage basic marketing and promotional activities. Look at the following links and research about marketing plan of Telstra and answer the task given below. You must prepare a report and then prepare a presentation to deliver it in class.
1. HYPERLINK "https://www.telstra.com.au/abouttelstra/download/document/Telstra-Business-Principles.pdf" https://www.telstra.com.au/abouttelstra/download/document/Telstra-Business-Principles.pdf
2. HYPERLINK "http://www.afrbiz.com.au/media/k2/attachments/Telstra_Case_Study_Ed_4.pdf" http://www.afrbiz.com.au/media/k2/attachments/Telstra_Case_Study_Ed_4.pdf
3. HYPERLINK "http://www.telstra.com.au/abouttelstra/download/document/tls873-telstra-financial-results-300613.pdf" http://www.telstra.com.au/abouttelstra/download/document/tls873-telstra-financial-results-300613.pdf.
4. HYPERLINK "http://www.telstra.com.au/consumer-advice/download/document/uso-smp.doc" www.telstra.com.au/consumer-advice/download/document/uso-smp.doc.
Task 1:
Discuss the marketing concept of your organisation (Telstra) is applying. (PC-1.1)
Task 2:
Research your company’s marketing plan and analyse this plan along with any relevant policies and procedures and laws. (PC-1.2)
Task 3:
Discuss marketing objectives and marketing activities organisation is working on to achieve these objectives (PC-1.3)
Task 4:
Consider and discuss previous marketing activities of the organisation for appropriate information (PC-1.4)
Task 5:
Describe how Telstra is profiling the market and find out marketing mix and positioning your organisation is using for target segment. (PC-1.5 & 1.6)
Task 6:
Discuss final outcomes of your organisation from marketing activities. (PC-1.7).
Task 7:
By now doing research about marketing plan of your organisation you would have collected basic marketing information, analyse this information and summarise it (PC-2.1)
Task 8:
Explain the steps in planning marketing activities for your organisation and prepare a work activity plan. (PC-2.2)
Task 9:
Discuss who is relevant personal to get approval for marketing plans in your organisation (PC-2.3)
Task 10:
What resources do you need to need to fulfil marketing activities requirements, also how would you access those resources. (PC-3.1)
Task 11:
How would you delegate responsibilities and other functions to relevant personnel, who are involved with performing specific marketing functions, while undertaking marketing activities within job role? (PC-3.2 & 3.3)
Task 12:
Discuss the methods you would use to monitor the marketing activities. What you do to review or to amend them. (PC-3.4)
Task 13:
After monitoring, how would you measure, review and record results of marketing activities against expected outcomes for your business for future improvements? (PC-4.1 & 4.2).
Task 14:
Once you complete the marketing report, it is very important to communicate with relevant staff in the organisation, discuss to whom you would communicate and how would you communicate? Write a letter about meeting minutes (PC-4.3)
Task 15:
Prepare a presentation with PowerPoint slides to undertake marketing activities by covering the following requirements:
Description of Telstra’s marketing concept
Profile the target market segment and position strategy
Type of products / Services business offered
Details of marketing activities for promotion
Marketing Objectives of promotion
Roles and responsibilities of marketing personnel involved.
