- Following questions are answered on the case study -
1. What top 3 actions/competitive moves would you say
Coke and Pepsi have employed to generate such massive
success in the concentrate producer industry?
2. Is the concentrate producer (CP) industry an attractive
one? If so, why?
3. Compare the economics of the concentrate business to
the bottling business: why is the profitability so different?
Why then have concentrate producers wanted to
vertically integrate at times?
2500 words including Appendices
