- The!essay!requires:!
The& essay& ques5on& to& be& addressed! through! research! and! review! of! the! contemporary! literature! in!

the! topic! area:! social! marke)ng.! Please! note! that! the! topic! is! social! marke)ng! and! NOT! social! media! marke)ng,! the! two!are!different.
A!range!of!references!that!should!demonstrate!breadth!and!depth!of!research.! Industry!and/or!organisa)onal!examples!to!be!incorporated!into!the!essay!as!illustra)ve!evidence.! A!original!argument!to!be!built!through!the!use!of!cri)cal!thinking. Cri)cal!evalua)on!in!the!essay's!conclusions.! Appropriate!and!accurate!use!of!the!Harvard!referencing!system.
You!must!use!a!minimum!of!20!references.!These!must!be!authorita5ve!and!comprise:
At!least!12!academic!ar)cles/papers.
Up!to!3!text!books!(including!the!prescribed!text).
Up! to! 5! other! authorita5ve! sources! of! your! choice.! E.g.! quality! newspaper! or! professional! journal,!
government! or! NGO! website.! Please! avoid! the! use! of! corporate! websites! as! these! tend! to! be! promo)onal! and! not! authorita)ve.
Wikipedia,) Slideshare,) Businessballs,) BizEd,! Mindtools! and! other! non\academic! sources! are! not! considered!to!be!authorita)ve!and!will!bring!low!marks!if!used.!If!in!doubt,!consult!your!lecturer.
If!you!are!unsure!about!how!to!access!and!search!the!academic!literature!at!KBS!then!please! consult!with!your!lecturer/facilitator!and/or!the!ASC!Academic!Skills!Advisor.
