- Background/Case Study
Congratulations! It is the year 2017 and you have just received The Young ICT
Entrepreneur Award and your face is on the cover of New Scientist magazine!! This is for
your digital innovation that exploited current and emerging technologies and created a
new e-business/product/service/application/technology/business model that the world had
not known about before and one that has delivered tangible benefits to users. You wonder
why no-one had thought of the idea before; the media is amazed at its popularity and how
quickly it was adopted.
Your task for this assignment is to go back in time to 2014 and write the Proposal/
Business Plan for starting your proposed new company that won essential investor capital
to commercialise your digital innovation. The Business Plan was presented to “Angel
Investors”; very experienced business people who support only a small number of start-up
companies based on a unique proposition. It was difficult to get an opportunity to present
your Business Plan and even more difficult to convince them of the soundness of your idea.
Typically the Angel Investors only invite back for further discussions one out of every 20
entrepreneurs who present to them.
Description Marks out of Wtg(%) Due date
Assignment B (written report) 100 50% TBA
Length: The total word limit for the assignment has been revised down from an
original 4500 to 3500 words (not including Turnitin Report, Executive Summary,
references or appendices). The recommended length is 3500 words but your
report can be up to 4500 words without penalty.
