- This is a formal report in the style of a business plan, which evaluates the critical success factors in establishing, leading and managing a
business organisation, evidenced in you documenting the development of your own new business idea. (Word Count 4,200).
Business ideas must be approved by the unit co-ordinator.
The plan can outline either a real or a hypothetical business idea. This can be a real passion or interest you have that you think you can
make money at. It could be a variation of an idea that exists already but it must be your original idea.
A framework for the format of a business plan is given in the textbook and will be explained in class.
Your work must be supported by appropriate and relevant research which is referenced throughout the report.
Your assessment must be submitted on BREO through the ‘Assessment’ drop-box, where it will be checked by Turnitin.
Unit Learning Outcomes assessed:
1, 2
Word Limit
4,200 words
Presentation Format
(e.g. MS Word document)
Present the report using MS Word or other word processing program in Arial font size 11
Resources/Support Available
Essential textbook and course materials on BREO. University Library for books and journals; supporting evidence of market research using
the digital library particularly for your industry analysis.
Assessment Criteria
The unit leader evaluates reports based on the following criteria:
Establishing the context for your idea – the opportunity identified
Market analysis & identification of customers and competitor analysis and clarity of USP (Your unique selling point)
Evaluation of your ability to lead and manage this entrepreneurial venture evidenced
Appropriate operating plan and resourcing including risk and contingency planning
Realistic and relevant figures, start-up costs, product pricing and cash-flow calculations evidenced
Overall presentation, evidence of academic sources & creativity
