- Submit a 1,500-word business model for an original business idea (30%). This can be a real or an imaginary commercial or social business or a plan for an existing small business. The interactive chapter exercises on the textbook website allow you to build your business model. This should include a brief description of the business idea, a market and competitor analysis followed by the business model for its commercial launch, using the format in your textbook. Your word-limit does not include the title page, any references, and any supporting documentation.
