- The differences between B2B and B2C have significant implications in the formulation of appropriate, B2B context specific marketing strategies.” Do you agree or disagree with this statement? Support your position.
Write an essay on the differences between B2B and B2C. Given these differences, what are some of the major implications on business marketing strategies? You must discuss this with reference to an example from any one of the following industries: (a)automotive; (b) hospitality; (c) banking; and (d) information technology (computers and telecommunications.) While you may refer to academic journals to justify your line of arguments, it is expected original and secondary analysis of these differences as it relates to these industries would be crucial. As such, you are expected to make use of your analytical and evaluative skills in demonstrating knowledge of these differences
as it relates to a company (either real or hypothetical) operating in both the B2C and B2B markets in the chosen industry. Being an essay, it needs to have an introduction, body and a conclusion.
Bullet points without explanations should be avoided, as should mere listing of differences without demonstrating understanding and applications to the business marketing strategies. All sections of your essay should be logically linked.
Demonstrated understanding and analysis of the differences beyond mere documentation (at least four major differences) – 20%
● Demonstrated implications on business marketing strategies as a result of these differences beyond the 4P’s (Marketing Mix) – 30%
● Relevance of item 1 and 2 above, as it relates to choice of company and industry, either local or foreign – 20%
● Evidence of research and independent self - evaluation of these differences – 20%
● Presentation and referencing – 10%
