- This assignment begins with a review of theory expressed through a short video presentation. Please see the additional information regarding this assignment on Breo.
Subsequent to the video presentation and feedback, you will then write an individual report (2,500 words) evaluating the application of the Branding and Social Media theories given in the assignment question regarding the multi national company Philips, specifically within Oman. More details of what you are to explore in this assignment are provided within the BREO course site for this unit.
The important areas of assessment are covered by the following criteria.
thorough understanding of the theory involved;
evidence of the application of marketing theory;
critical thinking in relation to the theory and the chosen application;
clarity of expression (i.e. logical presentation of arguments through the assignment);
full and accurate references applied and embedded within your assignment.
2500 words
