- Assessment Brief:
You are a consultant for international fast food and chain restaurants in Vietnam. Please answer the following questions to compose a business report which will include an introduction, 4 sections matching each question and a conclusion.
1. Present and discuss national competitive advantages of operating in the international fast food and chain restaurant market in Vietnam, referring to Porter’s diamond of national competitive advantage. (20 marks)
2. Present and discuss in what ways strategic goals of international fast food and chain restaurant businesses would match the Vietnamese market. (20 marks)
3. Present and discuss the choices of entry modes for the Vietnamese fast food and chain restaurant market. (20 marks)
4. Present and discuss the multinational strategies and structures of the international fast food and chain restaurant businesses referring to the integration-responsiveness framework for the Vietnamese market. (20 marks)
NB. An additional 20% is allocated for your Introduction, Conclusion and standard of Presentation - see marking scheme below.
Reference
PENG, M.W. (2014). Global Business. Singapore: Cengage Learning.
