- Provide an analysis of the business environment of the firm. You should consider the main competitors and their competitive position; market details (value; share etc.); current trends in the market; future trends in the market (attractiveness of the industry).
Provide an internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the resources and capabilities of the firm and how they impact upon the success or otherwise of the firm (distinctiveness of the firm).
Identify and evaluate possible strategies at the corporate and at the business level based on the previous analysis.
Recommend the route forward. Provide an explanation of the scenario chosen and critical analysis of the implications.
The submission will be in the form of a consultant’s report. The exact presentation style will be at your discretion, but should be a professional, businesslike report. It should also use Harvard referencing. Guidance will be provided in classroom sessions. The assignment should be 4000 words in length, (+/- 10%) and is worth 100% of your grade. The word count does not include appendices, references, bibliography, or other supporting material which are additional and do not contribute to your grade. Include only those things which you would include in a professional business report or which are essential background for markers if you are writing about a less well-known business.
