- PURPOSE
The purpose of this assignment is to develop learner’s ability to understand the importance and ethical issues in conducting marketing research in the context of a business organisation.
REQUIREMENT
Select a company from a Fast Moving Consumer Goods Industry (FMCG). Prepare a analysis report on the definition and importance of conducting marketing research for your selected company. Include in your report, ethical issues that might arise when conducting a marketing research.
STRUCTURE
Introduction to the company.
Definition of marketing Research.
Analyze the importance of marketing research for your chosen company.
Analyze ethical issues that might arise when conducting a marketing research study.
Conclusion
