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Analysis of CC Music Case study



Case Study: CC Music

Chris and Clive are both former music and music technology teachers
who have recently taken early retirement. However, they have a long
history of playing in bands and being session musicians, therefore
they intend to remain busy. A Northern Soul band that they have
worked with for many years, touring around the North West of
England, will now become their focus. Chris and Clive have always
managed all aspects of the band (studio work, playing at events,
parties, TV and radio programmes). They publicise the band via a
website, deal with all booking arrangements over the phone, and
receive contracts and cheque payments through the post. The other
six band members simply turn up and play. The band has always
played at least twelve gigs a year, but this is likely to increase
substantially now that they can commit more time to networking and
promotions. As such, they will be required to take a much more
professional approach. In addition, several other bands have asked if
they will represent them for an agreed fee. As a professional route,
this would mean considerable time working as music agents to
promote other artists.
Chris and Clive are aware that starting the agency would require a
business approach. They would be responsible for; social media
marketing, keeping business accounts, providing an updated calendar
of events, and keeping track of the communications between
themselves, the clients who want to book bands, and the bands who
are signed to CC Music.
They realise that technology will play an important part in the
business. They have read about Customer Relationship Management
software and Enterprise Resource Management software, but just
don’t know what kind of information technology support they really
need as a small to medium enterprise (SME). They require
professional business information technology advice before they can
make any final decisions about investing funds in business software.
Also, they are very keen on the potential of Open Source Software to
keep the cost to a minimum.
Growing CC Music into a full-time small business is also of interest to
younger family members who want to be involved. Chris has a
daughter and Clive has a niece, both of whom are keen to support the
business and potentially manage the business in the future. They
have all agreed to run the business in a democratic style and, as
such, everyone will have an equal vote on any business decisions.
Therefore, CC Music requires a report that can be read and
understood by all of them. You are the OIM consultant who is
responsible for researching this business and providing a consultancy
report.

Task details
and
instructions

Your Task
You are a consultant who has been employed to advise CC Music on
the effective implementation of strategic changes. You are required to
produce the following:

3

Part A:Analysis – Business Process Models and strategy
analysis
In this section you should develop
1. A series of at least two Business Process Models to capture
the existing and your proposed business processes for CC
Music. The models should follow the BPMN notation (see for
example,
http://www.omg.org/bpmn/Documents/Introduction_to_BPMN.
pdf). It is recommended that you use Microsoft Visio or similar
software to create the models, although you may if you prefer
use Word, PowerPoint or appropriate alternatives.
2. Strategic analysis for CC Music. You should use at least one
recognised analysis technique such as SWOT, PESTLE etc

Part B: Open Source Software Comparison Table
In this section, you should conduct research into a suitable software
solution for CC Music. You should decide on the set of characteristics
which you will use to evaluate the software, and your research should
consider 4-5 alternatives in detail. This section should be presented
as a table.

Part C: Report
In this section, you should write a report which provides an overview
of the current situation for CC Music together with a roadmap outlining
how the proposed changes to the business can be achieved to the
benefit of the business. This should draw on your analysis in Part A,
include your recommendation for software in Part B, and provide
recommendations for ensuring that the strategy is effectively
implemented, including consideration of the challenges ahead.
This section, should follow a standard report structure:
Title Page – Contents – Introduction - Main Section – Conclusions
and Recommendations - References.

Part D: Reflection on your contribution to the online
discussion
In this section you should submit a 250 word reflective summary,
accompanied by your own self-assessment of your contribution to the
online elements throughout the module, using the table labelled
Reflection Self-Assessment Pro forma in Appendix A (copy and paste
it into your assignment document) to show your performance. The
reflective report should include your detailed reflection, supported with
evidence (pasted URLs) from the online discussion, detailed below:
You should use appropriate theories, frameworks, models, that we
have covered in the module, to inform and justify your
recommendations.

3000 words





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