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Analysis of the famous case study - Fan Milk in West Africa


Words : 2500


Read the case entitled: “Fan Milk in West Africa” by Will Mitchell, in Peng, K. and Meyer, K. (2016) pp. 550- 555 and carry out .the following tasks:
Using the “four risks of international business”, assess the risks facing Fan Milk International in doing business in West Africa (40 marks)
In view of the fact that Fan Milk International operates in different international markets in West Africa, identify and discuss the factors that can affect the firm’s international pricing. (30 marks)
Explain how Fan Milk International can achieve sustainability in its businesses and its global supply chain. (30 marks)
Individual coursework assignment of 2500 words.





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