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Social Marketing Intervention plan for Singapore Casino Gambling


Words : 4000


Develop a Social Marketing Intervention Plan for Singapore Casino Gambling in a report format – 4000 words

(10% allowance) complete with citation and report is to be supported with at least 40 related Journal references

(Tables, Citation text and References use in content is not added to the word count) and web link to the site

where references is being reference to is to be provided.

Both casino information and article for references and better understanding as follow -

http://www.mti.gov.sg/MTIInsights/Pages/Integrated%20Resorts.aspx

http://app.msf.gov.sg/PressRoom/TheSingaporeProblemGamblingConference2012.aspx

http://investvine.com/singapore-challenges-las-vegas-in-casino-revenue/

http://www.rwsentosa.com/language/en-
US/Homepage/Casino/ResponsibleGambling/tab/CasinoExclusionCasinoVisitLimit

http://www.cra.gov.sg/

http://www.ncpg.org.sg/en/Pages/home.aspx

http://www.reviewjournal.com/business/singapore-casinos-produce-6-billion-gaming-revenue-2013-

market-still-trails-las-vegas-strip

http://lkyspp.nus.edu.sg/ips/wp-content/uploads/sites/2/2013/06/TD_New-Measures-to-Curb-
Gambling_221011.pdf

http://www.todayonline.com/singapore/sporeans-remain-second-biggest-gamblers-world

http://www.straitstimes.com/breaking-news/singapore/story/175680-excluded-singapores-two-casinos-

20131027

http://app.msf.gov.sg/ResearchRoom/ResearchStatistics/SurveyonGamblingParticipationAmongSpore201

1.aspx

http://app.msf.gov.sg/ResearchRoom/ResearchStatistics/SurveyonthePerceptionsandAttitudesTowardsGa.

aspx

http://www.mas.gov.sg/~/media/resource/news_room/press_releases/2014/Singapore%20NRA%20Repor

t

https://sg.news.yahoo.com/net-tax-revenues-from-casino-resorts-surge.html

http://eresources.nlb.gov.sg/infopedia/articles/SIP_1615_2009-11-30.html

http://www.cra.gov.sg/TOPTAB4/NewsReleases/Pages/25Apr2008APPOINTMENTOFCASINOREGUL

ATORYAUTHORITYCHIEFEXECUTIVE.html

http://www.sfu.ca/cmns/faculty/laba_m/425/07-fall/documents/Kotler-Zaltman.PDF

http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1098&context=psych_diss

https://www.uleth.ca/dspace/bitstream/handle/10133/3121/2012-prevention-opgrc.pdf?sequence=3

http://www.moief.org/article/responsible%20gambling%20policy.pdf

http://www.gla.ac.uk/media/media_34552_en.pdf

http://www.philadelphiafed.org/community-development/publications/discussion-papers/discussion-
paper_casino-gambling.pdf

https://www.uleth.ca/dspace/bitstream/handle/10133/1286/SEIG_FINAL_REPORT_2011.pdf?sequence=

1

http://heartland.org/sites/default/files/Walker%20Jackson%20Casino.pdf

http://www.ritsumei.ac.jp/acd/re/ssrc/result/memoirs/kiyou24/24-09.pdf

http://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=1692&context=thesesdissertations

http://edissertations.nottingham.ac.uk/1722/1/08MBAlixsht1.pdf

http://lkyspp.nus.edu.sg/wp-content/uploads/2013/06/IPS-Casino-Forum-Report.pdf

http://www.ukessays.com/essays/tourism/impact-of-casino-gambling-on-crime-in-singapore-tourism-
essay.php

http://app.msf.gov.sg/MSFNews/ProblemGamblingCasesReferredtoCouncilPQ.aspx

1

Demonstrate how each Journal references is used in the assignment and Journal report used is to be complete

with web link toward the end and assignment is to be completed with plagiarism report. All source should be

cited using Harvard Reference System.

Assignment content to demonstrate the role of Social Marketing for behaviour change and to analyse the

occurrence to plan for a Social Marketing Intervention.

Project content must be of Singapore base related and overseas case study example can be used as example to

support the justification and argument if necessary.

Bibliography/ Appendix- Marketing communication, policy documents, testimonial references, and relevant case

study examples, regulations references to be listed in a separate header (one for journal references used, one for

Book/E Book, web articles, reports, research paper references and one for appendix etc.) accordingly to the

content of presentation in the assignment and all web link is to be provided.

Appendix is to be attached and clearly labelled as per the use in the content write up.

Creativity and analysis skill is to be demonstrated in the project write up and the campaign proposal is to be

Humours, Emotional and Rational. Refer to the below link for example of a story board.

http://singaporeseen.stomp.com.sg/singaporeseen/this-urban-jungle/anti-gambling-ad-re-edited-after-brazils-7-

1-humiliating-defeat-to-germany

http://www.channelnewsasia.com/news/singapore/singapore-anti-gambling/1249206.html?cid=FBSG

https://sg.sports.yahoo.com/news/singapore-anti-gambling-ad-gets-updated-following-germany-225100425.html





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