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Consumer behaviour Assignment COVID-19 Malaysia


Words : 2000


The new SARS-CoV-2 virus, which causes the disease COVID-19, first arrived on Malaysian shores on 25 January 2020. A month later in February, case numbers inched up to 22 positive cases. By mid-March, case numbers had ballooned 20-fold to 428 cases. In response, Malaysian authorities issued a two-week Movement Control Order (MCO) on 18 March 2020. Businesses and services deemed to be non-essential were shut down. Interstate travel were curtailed. Public sporting, religious events and gatherings were cancelled. At the time of writing on 25 March 2020, a total of 1,796 positive cases have been identified. Of those, 199 have recovered, while 20 have passed away.
The reality of this new pandemic took the world by surprise. People worldwide are still trying to adapt to the idea of prolonged indoor stays. So, now that we are all trying to avoid going out to shop in brick and mortar stores, how has this changed our approach in purchasing goods? Furthermore, will these adjustments establish new and lasting habits? In countries heavily impacted by COVID-19, consumers are stockpiling food and other essential items, while isolating themselves from crowds.
Despite the rise in e-commerce activities due to the pandemic, most retailers have a bleak outlook for the rest of the year. This is because e-commerce typically represents only about 16%7 of their sales revenue. With many stores shutting their doors, it is in the best interest of businesses to maintain and grow their e-commerce strategy. With stockpiling around the world has extended beyond emergency items to grocery basics and essentials, such as canned goods, bottled water, toilet paper and cleaning products there are four different elements that are effecting the consumer behavior worldwide. You are required to write a report as the below requirement:

Chapters

Particulars

1.
Introduction & presentation & structure (5 marks) (Maximum 2 pages).
- Definition of consumer behaviour
- Introduction and information about covid-19, Movement Control Order (MCO)
- Changes in consumer behaviour during the MCO in Malaysia (in general)
2.
Implication of MCO and Covid 19 fear to E- Commerce Ecosystem (20 Marks) (Maximum 2 pages)
- What is the potential change in consumer behaviour (online vs offline) – you may relate with your experience as a consumer during the MCO period.
- What are the things that you buying online or you seen sold more online compared to before the MCO period.
3.
Implication of MCO and Covid 19 fear to categories on demand (20 marks) (maximum. 2 page)
- explain the impact on food & beverage, personal care and health & wellness consumption
- the potential of brand switching propensity due maybe the shortages or overprice etc.
4.
Implication of MCO and Covid fear to travel behaviour (20 marks) (max. 2 page)
-Explain the travel behaviour in the next 6 months.
-Impact on leisure and business travel.
5.
Consumer behaviour application (20 marks) (max. 2 page)
-choose any topic, which was covered during the semester and relate it with purchasing behaviour during MCO. Your answers should be like this:
e.g. Topic (Motivation)
The Maslow Hierarchy of Needs supports the consumption pattern of consumers during the MCO as most consumers are buying essential products compared to non essential products like luxury goods, beauty products etc. …..
(please don’t use this same example in the assignment)
6.
Discussion /Analysis /Critical evaluation &/or Reflection/ Conclusion
(12 marks)
Conclusion ( max 1 page)
7.
References (3 marks)







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