Contents

• Introduction 2
• Current Global Business Operations of GMC 2
• Analysis of Cultural Dimensions 4
• Conclusion and Recommendations 7
• References 9

Description

Globalisation has enabled the organizations to base its operations in more than one countries, which enables it to take advantage of low labour and raw materials cost and to cater effectively to the local customer segment. But organizations, which plan to expand its operations in other nations need to choose an effective mode of entry and identify the cultural dimensions in which they vary. This report analyses the global business operations of General Motor Company. General Motor Company (GMC) is an American multinational automobile manufacturing company (GM, 2015). The company designs, manufactures and sells vehicles, part of vehicles and provides financial services (Axson, 2010). GMC manufactures range of vehicles, which include electric, mini-cars, heavy-duty full-size trucks, convertibles and monocabs under various brands and dells them in more than 120 countries across the globe . The organization sells its cars under thirteen brands, which include Chevrolet, Buick, Alpheon, Cadillac, GMC, Holden, Opel, Vauxhall. HSV, Wuling, Jie Fang, UzDaewoo and Baojun (GM, 2015). GMC leverages strategic partnership to introduce new vehicles and technologies to its customers (GM, 2015). The company has major joint ventures in China, which includes SAIC-GM, SAIC-GM-Wuling, FAW-GM and GM-Korea (GM, 2015).. This report also analyses the differences in the cultural dimensions of Oman and America as the company aims to set up a new manufacturing plant in Oman.