Contents

• Executive Summary 2
• Introduction 4
• Analysis 4
• Componential Theory of Organizational Creativity and Innovation 6
• Importance of Interaction in Organizational Creativity 6
• Model of Individual Creative Action 6
• Impact of Cultural Differences on Creativity 6
• Four Factor Theory for innovation 6
• Ambidexterity Theory 7
• Conclusion 7
• Recommendation 7
• References 9

Description

This paper aims to contribute to the clarification of the concept of innovation and creativity with change analysis across multiple organisational levels of Vale Oman Pelletizing Company. It is challenging for the company to sustain and make a distinct position in the market because of the highly competitive environment. Also, to survive and compete in the market for a long run Vale Oman Pelletizing Company is required to be innovative and creative to stand in the competitive scenario and to achieve competitive advantage. Both creativity and innovation help to access new opportunity for the company with the implementation of problem-solving strategies. Different journals and theories explain the importance of creativity and innovation for the company and explain different processes to overcome the challenges related to these factors. This report will further provide a critical discussion about the theories on organisational innovations, creativity, and the changes regarding the mobilisation of creativity and innovation in Vale Oman Pelletizing Company. In the end, there will be some recommendations which will help the organisation to increase its creativity and sustain in the market.