1 Introduction 5
1.1 Background 5
1.2 Purpose of the Research 6
1.3 Research Objectives 6
1.4 Research Questions 7
1.5 Limitation 7
1.6 Research Structure 7
2 Literature Review 8
2.1 Corporate Reputation 8
2.2 Crisis Management 9
2.3 Importance of Communication in Crisis Management 12
2.4 Crisis Management by Malaysia Airlines 13
3 Methodology 16
3.1 Research Method 16
3.1.1 Inductiv.....
