Contents
Introduction- Challenges of Globalization
- Local market adaptation
- Local Cultural Adaptation
- Globalization Timeline
- Values and Philosophy
- Conclusion
- References
Description
This assignment is based on the following question –
What are global brands? Explain the process of brand-strategy development and how it is used in a high-value brand. Trace the countries of origin for both of the Brands (Nokia & McDonalds) and the level of adaptation that has been done between its marketing in the country of their origin and other countries (select one country for each brand).
