Contents
NA
Description
Energy drinks have become very popular in the Gulf countries including Oman and according to the data from Euromonitor International by 2014 the consumption of the energy drink will significantly rise across UAE and around 29.6 million liters will be consumed. The paper briefly discusses the market analysis for energy drinks in Gulf counties. It also briefs about Redbull’s competitive advantage and how 28 Black energy drink can strategize its plan to gain fair market share.
