Part A 3
Virgin Atlantic Airways – Macroeconomic Factors 3
Introduction 3
Virgin Atlantic Airways 3
PESTEL of UK Airline Industry and the influence on Virgin Atlantic Airways 4
Political 4
Economical 5
Social 6
Technological 7
Environmental 8
Legal 9
Conclusion & Recommendations 9
Part B 10
Virgin Atlantic Airways – Marketing Mix 10
Introduction 10
Traditional 4 P Model and Virgin A.....
