Introduction 2
About University of Southern Queensland 2
International Market Objective 3
Marketing Mix 5
Product 5
Price 6
Promotion 6
Place 7
Marketing Channel Structure 7
Action Plan 9
Current Strategy 10
SWOT Analysis 12
Strengths 12
Weaknesses 12
Opportunities 13
Threats 13
Proposed Marketing Strategies 13
Conclusion 15
References 17
