Introduction 4
Market Segmentation 5
Market Segmentation- A Customer’s Perspective 8
Effective Segmentation 11
Ineffective Segmentation 13
Undifferentiated Marketing 14
Segmented Marketing 15
Bases of Market Segmentation 15
An Approach to Segmenting Markets 17
Market Strategy 19
Bases of Segmentation: 20
Consumer Market Segmentation 21
Business Market Segmentation 23
Market Needs of .....
