Assignments on Subway Strateg

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Business report on a service experience at Subway, a fast food restaurant

1. Introduction…………………………………………………………………………3
2. Characteristics of Target Market……………………………………………………4
3. 7 P’s of Marketing…………………………………………………………………..5
4. Critical Analysis of 4 P’s of Service Marketing…………………………………….8
5. Recommendations………………………………………………………………….10
6. Conclusion…………………………………………………………………………12
7. References………………………………………………………………………….13

Dissertation on the topic – ‘Subway - A CRITICAL ANALYSIS OF THE EFFECTIVENESS OF 7P’S MARKETING AND SERVICE MARKETING’

CHAPTER 1- INTRODUCTION 4
1.1 BACKGROUND TO THE PROBLEM 6
1.2 AIMS AND OBJECTIVES 8
1.3 RESEARCH QUESTIONS 8
1.4 RATIONALE BEHIND THE RESEARCH SUBJECT 9
1.5 SCOPE AND LIMITATIONS 10
CHAPTER TWO- LITERATURE REVIEW 11
2.1 SERVICES 11
2.2 SERVICES MARKETING 11
2.3 SERVICE DIFFERENTIATION 14
2.4 HETROGENITY IN SERVICE MARKETING 15
2.5 SERVICE CHANNELS 16
2.6 PERISHABILTY IN SERVICES MARKE.....