EXECUTIVE SUMMARY 2
MARKETING STRATEGY 2
STARBUCKS 3
1. Unique marketing strategy 3
2. Product quality 3
3. Comfortable environment 3
4. Customer satisfaction 3
5. The Starbucks community 4
6. Innovation 4
7. Brand Marketing 4
CAFFE NERO 5
CAFFE NERO’S USP 5
CAFFE NERO’S TARGET MARKET 5
CRITICAL ANALYSIS BETWEEN THE TWO COMPANIES 6
REFERENCES 7
