AN INTRODUCTION TO MARKETING MANAGEMENT
BACKGROUND – STAPLES
BACKGROUND—STAPLES UK
ENVIRONMENTAL APPRAISAL ANALYSIS FOR STAPLES UK
• PLEEST ANALYSIS
• PORTER’S FIVE FORCES
• SWOT ANALYSIS
TARGET MARKETS FOR STAPLES
MARKET SEGMENTATION
TARGET MARKET ¬– HOME OFFICE
• JUSTIFICATION
• CUSTOMER PROFILE
• POSITIONING
• SEGMENTATION OF HOME OFFICE
• MARKET MIX-HOME OFFICE
• PRODUCT .....
