Introduction 3
Mission Statement 4
Situation Analysis 4
a. Internal environment 4
Products 5
Financial and non-financial situation 5
Channels 5
b. External environment 5
Markets 6
Competitive environment 6
Economic environment 6
Demographic environment 6
Social and cultural environment: 7
Political and legal environment 7
Technological environment 7
c. SWOT analysis 7
Strength 7
.....
