1 EXECUTIVE SUMMARY 3
2 INTRODUCTION 4
3 BUSINESS PLAN OUTLINE 5
4 ABOUT THE BUSINESS 5
5 PRODUCTS AND SERVICES 6
5.1 ANALYSIS OF THE IMPACT OF PORTER’S FIVE FORCES 6
5.2 BUSINESS STRATEGY 8
5.3 MARKET RESEARCH AND COMPETITION 9
5.4 SWOT ANALYSIS 9
5.4.1 Strengths 9
5.4.2 Weaknesses 10
5.4.3 Opportunities 10
5.4.4 Threats 10
6 IMPLEMENTATION PLAN 11
6.1 RESPONSIBILITY ASSIGNMENT MATR.....
