Contents

• Executive Summary 2
• Introduction 3
• Background of the company 3
• Purpose 3
• Direction 4
• Assumptions 4
• Product Description 5
• Communicating Quality 6
• Comparative Analysis 7
• Conclusion 9
• References 10

Description

This assignment is based on the following requirement –
Select an athletic shoe product designed for use in a specific sport (such as basketball, triathlon or mountain climbing), which has been launched as a new product or relaunched with a new and distinct style in the last eighteen (18) months. You must claim the product for yourself by contacting your lecturer or tutor in person or by e-mail and naming the brand and the shoe style. Be specific, for example, “Nike Air 7 Retro”, not just “Nike Air”. As far as possible, you should ensure that you have selected a product which has not been selected by another student.
Research details on the product and write a report on the product selected, ensuring that you:
1. Describe how the quality of the product is communicated by the seller/supplier. This can be interpreted from packaging, materials, advertising, sales channels, supplier provided information on the Internet, etc.
2. Develop a rating scale for the quality of your product, and use the scale to demonstrate how the quality of the product can be compared with at least three similar (competing) products by other manufacturers. (Use a one-to-five star rating scale like that used for hotels.)
Be careful to limit the amount of information you provide. The lecturer may like to see a picture of the product, but will not be interested in reading detailed product specifications downloaded from the Internet, except where these are relevant to the content of your report. Do not concern yourself with the needs and wants of consumers. This report is about how the supplier has catered for quality in the manufacturing, presentation and delivery of their product.