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SWOT ANALYSIS OF Persol
Strengths of Persol
Weaknesses of Persol
Opportunities for Persol
Threats for Persol
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Complete Strategic Analysis of Persol, an Italian eyewear producer
1. Executive Summary 2
2. Background / Current Situation 3
3. Company Analysis 3
4. Customer Analysis 4
5. Market / Competitor Analysis 5
6. PESTEL Analysis 6
7. SWOT Analysis 8
8. Objectives 9
9. Marketing Strategy 10
10. Marketing Mix 11
11. Implementation and Control 12
12. Conclusions / Recommendations 12
13. Appendices 13
14. References 15
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