• Executive summary
• Introduction
• Brief history
• Adidas as a brand
• Brand value
• Target market
• Product range
• Brand image
• Identity Elements- Colour and Logos
• ADIDAS’ Style
• Big Five by Jennifer Aaker
• Brand Endorsements
• Brand personality
• Brand effectiveness
• Strengths and Weaknesses
• Building a brand
• Company’s situation
• Recommendations
• List of referenc.....
