Introduction 4
About the company Pepsi Co 4
Product offering 5
Competition 6
Situation analysis 6
PEST Analysis 7
Political Factors 7
Economic Factors 7
Social Factors 8
Technological Factors 8
SWOT analysis of Pepsi Co 8
Strengths 8
Weakness 9
Opportunities 9
Threats 9
Growth strategy of Pepsi Co 10
Objectives 10
Mission 10
Vision 10
Segmentation 10
Target market 11
Positioni.....
