Introduction 4 About the company Pepsi Co 4 Product offering 5 Competition 6 Situation analysis 6 PEST Analysis 7 Political Factors 7 Economic Factors 7 Social Factors 8 Technological Factors 8 SWOT analysis of Pepsi Co 8 Strengths 8 Weakness 9 Opportunities 9 Threats 9 Growth strategy of Pepsi Co 10 Objectives 10 Mission 10 Vision 10 Segmentation 10 Target market 11 Positioni.....
Evaluation of Current Marketing Communications Practice & Theoretically Underpinned Marketing Communications Plan using the Brand Gatorade, a Pepsi product
INTRODUCTION 1 PART ONE 2 Integrated Marketing Communication (IMC) 3 Understanding Brand Gatorade 4 Gatorade INTEGRATED MARKETING COMMUNICATION 8 Challenges of practicing IMC 11 Extent of Integrated Marketing Communication at Gatorade 12 PART 2 12 RECOMMENDATIONS FOR IMPROVEMENT & CHANGE 12 REFERENCES 14
