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SWOT ANALYSIS OF PDSA
Strengths of PDSA
Weaknesses of PDSA
Opportunities for PDSA
Threats for PDSA
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A report on PDSA’s Marketing Strategy
Introduction 3
PART A- ANALYSING PDSA’S MARKETING STRATEGY USING THEORITICAL MODELS AND CONTEMPORAY LITERATURE 4
SWOT Analysis 4
PESTEL Analysis 5
Porter’s Five Forces Model 9
BCG Matrix 11
PART B- STRATEGIC MARKETING PLAN 13
Service mix 13
Situation analysis and strategies 17
Market Implementation Table 20
Financial aspect 21
Return on additional Marketing Investment 24
Conclusion 24 .....
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