Introduction 3
PART A- ANALYSING PDSA’S MARKETING STRATEGY USING THEORITICAL MODELS AND CONTEMPORAY LITERATURE 4
SWOT Analysis 4
PESTEL Analysis 5
Porter’s Five Forces Model 9
BCG Matrix 11
PART B- STRATEGIC MARKETING PLAN 13
Service mix 13
Situation analysis and strategies 17
Market Implementation Table 20
Financial aspect 21
Return on additional Marketing Investment 24
Conclusion 24
.....
