Acknowledgement
Abstract
CHAPTER 1
1. INTRODUCTION
1.1. Study Background
1.2. Study Area
1.3. Aim and Objectives
CHAPTER 2
2. LITERATURE REVIEW
2.1 Industrial background
2.2. Introduction
2.3. Changing perceptions of Indian customers
2.4. Service quality and customer satisfaction
2.5. Strategies to change negative perceptions
CHAPTER 3
3.1. Introduction
3.2. Data Used
3.3 .....
