Introduction 5
Market Segmentation 7
Customers’ Perspective of Segmentation 9
Criteria for Effective Segmentation 10
Effective Segmentation 12
Ineffective Segmentation 12
Market Aggregation and Market Segmentation. 14
Aggregated Market 14
Differentiated Market 15
Market Segments 16
Segmenting Markets 18
Market Strategy 20
Factors of segmentation: 21
Consumer Market Segmentation 21
Bu.....
