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Assignments on marketing mix Mcdonalds
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Marketing mix of McDonalds
• Product
• Price
• Place/Destribution
• Promotion/Marketing
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Marketing plan of McDonalds for its new product McChicken Pizza
1. Introduction 2
2. Organizational Strategy 2
2.1 Mission Statement 2
2.2. Core Competency/Competitive Advantage 3
3. Business Strategy 3
3.1. Growth Strategy 3
3.2. Competitive Strategy 4
3.3. Segmentation Strategy 4
4. External Analysis 4
4.1. PESTEL Analysis 4
4.2. Porter’s Five Forces 6
5. New Product 7
6. New Product Market Analysis 7
6.1 New Product Concept 7
6.2. Target Marke.....
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