1. Introduction………………………………………………………………………..3
2. A Word about the Company & Kingfisher Beer………………………………….3
3. PEST Analysis of Kingfisher Beer in India & UK………………………………..4
4. Marketing Mix of Kingfisher in India & UK……………………………………...6
5. Factors Affecting Marketing Decision for Kingfisher Beer………………………7
6. SWOT Analysis…………………………………………………………………...8
7. Recommendations…………………………………………………………….....
