Introduction 2
Marketing Strategy 3
iPhone-S 3
Marketing Strategy for iPhone-S 3
Market Segmentation 4
Target Marketing 5
Product Differentiation 6
Product Positioning 7
Marketing Objectives 8
Marketing Mix 8
Product 9
Place/Distribution 9
Promotion 9
Price 10
SWOT Analysis 10
Strength 10
Weakness 11
Opportunity 11
Threat 11
Conclusion 11
References 13