Introduction 3
Lulu Hypermarkets 4
Lulu & its proposed India Expansion 4
SWOT Analysis 5
Strengths 5
Weaknesses 6
Opportunities 6
Threats 7
Analysis of Indian Market 7
PESTEL of Indian Markets 7
Political 7
Economical 8
Social 8
Technological 9
Environmental 9
Legal 10
Porter’s Five Forces 10
Supplier Power 10
Buyer power 11
Threat of new entrants 11
Threat of Substitutes 12
D.....
