Summary 3
Introduction 4
Terms of Reference 4
Objectives 5
Situational Analysis 6
SWOT Analysis of L'Oreal Paris 7
Porter’s Five Forces Analysis 8
Differential Advantages 9
Analysis 12
Segmentation Targeting & Positioning (STP) 13
Marketing Objectives and goals (SMART) 17
Marketing Strategies and Programs (4P's) 19
Measurements and Control 24
Conclusion 24
References 25
Bibliography.....
