Introduction 3
‘I am Worth It’ Campaign 4
Marketing communication Plan (SOSTAC – L’Oréal) 5
Situation analysis – Where are we now? 6
Objectives – Where do we want to get to? 6
Strategy – How are we going to get there? 7
Tactics – How do we implement the strategy? 7
Actions – Who is going to do what and when? 8
Control – How can we control, measure and develop the process? 8
Critical Evalu.....
