• INTRODUCTION
• About Eastman Kodak
• About the Industry
• Macro Environmental Analysis
• PEST analysis
• Porters Five Forces
• SWOT ANALYSIS
• Marketing plan for Kodak Digital Cameras
• Consumer Behavior analysis
• Target Market Choice and Justification
• Target Market Description
• Benefits Sought by Customers
• Profile of Segments
• POSITIONING STRATEGY
• Marketing Objective
• .....
