Contents
- Introduction
- Corporate objectives & strategy
- Organizational resources
- SWOT analysis
- Porter’s Diamond
- Planning assumptions
- Marketing objectives
- Recommended marketing strategy – Market entry strategy, Generic marketing strategy, Target market & positioning, Preferred strategy
- Marketing mix strategies & tactics
- Planning implications for the organization
- Consolidated action timetable
- Planning budget
- Control systems
- Appendices
- References
Description
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