Introduction 3
Mission Statement 4
Situation Analysis 4
a. Internal environment 4
i. Products 4
ii. Financial and non-financial situations 5
iii. Channels 5
b. External environment 6
i. Markets 6
ii. Competitive environment 6
iii. Economic environment 6
iv. Demographic environment 7
v. Social and cultural environment 7
vi. Political and legal environment 8
vii. Technological environm.....
